Decide how narrowly to focus your practice and what niche areas are worth considering, on your way to deciding which niche area is right for you.

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"Building a Powerful Practice Niche" table of contents:

1. Choosing a Practice Niche

The Benefits of Niche Differentiation
The Practice Differentiation Pyramid
Beginning to Find Your Focus
Finding Your Focus

2. General Differentiation Strategies

Practice Innovation
Client Focus
Process Improvement

3. Proving and Promoting Your Niche Expertise

Integrated Practice Marketing
Avoiding Practice Dissonance
Promoting Niche Expertise Through Online Profiles and Thought Leadership

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