Guillaume Cabane is a B2B marketing expert. He currently works full time as the VP of Growth at Segment, a company that makes it possible to engage in personalized marketing through the granular use of data from multiple sources.
Guillaume is especially passionate about tracking and attribution across multiple channels to deliver strong returns on investment.
His experience includes marketing leadership roles with organizations across a number of SaaS verticals including four years with Apple running business development for B2B online direct sales in the European market.
In this episode, Guillaume shares thoughts on:
- avoiding prescriptive touches
- post-acquisition personalization
- a solution to multi-touch attribution and reliable view through rates
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