🔍 Unravel the essential user onboarding best practices every SaaS business should be implementing!
From the art of simplicity to the power of the peak-end rule, we've got it all covered with actionable insights. Elevate your user onboarding strategies today! 🚀
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📌 Chapters:
00:00 - Intro
00:22 - Simplicity is Key
00:50 - Personalization
01:27 - Gamification
02:04 - Collect Feedback
02:50 - The Peak-End Rule
03:40 - Wrapping Up
📝 More about this video:
Join Serra as she unravels the top 5 best practices that drive a successful user onboarding experience.
1- Simplicity is Key: While you might be tempted to offer a feature-rich experience, remember the power of minimalism. Take a page out of Trello's book: its 4-step feature tour is concise, easy to follow, and proves that less can indeed be more.
2- Let’s Get Personal - Personalization: We live in an era of personalization. Platforms like Netflix and Amazon have conditioned users to expect tailored experiences. Whether it's a simple personal touch like Canva or a comprehensive approach like Grammarly’s email insights, the message is clear: it’s time to get personal.
3- Let there be fun - Gamification: Spice up your onboarding process with gamification elements like checklists, awards, badges, and leader scores. Keyhole, for instance, saw a whopping 550% increase in trial-to-paid-user conversions by introducing a user onboarding checklist.
4- Get that Feedback: You can't improve what you don't measure. Gathering feedback is crucial to refining your onboarding strategy. In-app surveys, such as those used by HubSpot and SurveyKiwi, offer a direct channel to gauge user sentiment.
5- Know the Peak-End Rule: Onboarding isn’t just about the journey; it’s about memorable moments. The peak-end rule suggests users recall the climax and the conclusion most vividly. Platforms like Landbot masterfully leverage this cognitive bias, ensuring memorable interactions during onboarding and a celebratory message at the end.
Remember, while these best practices can guide you, tools like UserGuiding can empower you to design effective onboarding experiences without the coding hassle. Whether you’re seeking a tool or simply some onboarding wisdom, don't forget to subscribe for more insightful tips!
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