An effective project brief is important to provide clarity and alignment to a project and can be used both internally and externally in a company to make sure you get what you want out of the work. It's important to note that project briefs are also very different from creative briefs.
In this video, Kevin shares how to write a project brief for strategy and innovation projects including a recommended project brief template. Use the template to create a project brief, strategy brief, or innovation brief.
0:00 - Intro
0:13 - Why are project briefs important?
2:00 - Things a Project Brief will help you avoid
3:40 - Key components of a project brief
4:00 - Background & Key Issue
5:11 - Project Objective
6:05 - Required Timing
6:45 - Critical Questions to Answer
7:55 - Deliverables
9:08 - Guardrails
10:08 - Available Documents & Resources
10:56 - Recommended Project Plan
11:54 - Budget & Resources Required
13:35 - Outro / Final Thoughts
CLICK HERE TO DOWNLOAD THE PROJECT BRIEF TEMPLATE:
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Kevin Namaky is the CEO at the Gurulocity Brand Management Institute, a consumer marketing education company that trains and consults for notable brand teams including Kimberly-Clark, Scotts Miracle-Gro, Bolthouse Farms, Ancestry.com, Johnson & Johnson and Gorilla Brands. Kevin is also a featured instructor for the American Marketing Association, lectures at the IU Kelley School of Business, and has been featured in Ad Age, Forbes, Fast Company, Business Insider and the CMO Council. Previously Kevin worked for 20 years in the corporate and agency world growing notable consumer brands.
To learn more, visit Gurulocity
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