Healthcare-based digital marketing works differently than other channels. In this video, John Lincoln, digital marketing expert, will walk you through how to set up and run the ultimate healthcare digital marketing program for your own business.


1. Healthcare is a search-driven business, so make sure you're running ads to show up in search results.
2. Seasonality plays a role because people need different things at different times of the year. Make sure you model traffic over each month of the year to account for service-specific spikes.
3. Elective procedures have longer lead times before someone comes in
4. If there is an emergency, the business will move faster.
5. Search engine marketing is at the core of healthcare digital marketing
6. Social media and YouTube are critical for customer consideration
7. Social proof is key
8. Email nurturing and reminders will bring customers to your door
9. SMS reminders are important
10. Showcase good reviews and the work you've done online


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