Cameron Bruett, Head of Corporate Affairs for JBS USA and President of the Global Roundtable for Sustainable Beef, talks about what "sustainability" means for the cattle industry. He demonstrates how sustainable beef requires a balance of social, economic and environmental obligations.
Bruett's March 21, 2015 talk was given at the Texoma Cattlemen's Conference in Ardmore, Okla. The annual conference is presented by the Samuel Roberts Noble Foundation for the benefit of cattle producers in the Southern Great Plains.
