If you're running an eCom brand and want a (free) custom gameplan to maximize your BFCM revenue, hit the link below:
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Here's the full doc that I cover in the video:
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Timestamps
0:00 Intro
2:09 Pre-BFCM
6:42 During the Event
13:14 Post-BFCM
17:00 Pro Tips
18:56 Conclusion
Here's what I talk about in the video:
In the video, Zach Schieffer presents a comprehensive roadmap tailored for e-commerce brands on platforms like Shopify, focusing on optimizing their email marketing for the crucial Black Friday and Cyber Monday (BFCM) shopping events. Zach emphasizes the role of Klaviyo in Pre-Event Planning, discussing the importance of early strategizing, A/B testing, and building customer goodwill. He advises brands to prepare for a successful BFCM email marketing campaign by increasing email frequency and leveraging SMS as a complementary channel, while also sharing tactics to minimize customer frustration and unsubscribes.
During the BFCM event itself, Zach dives into actionable Shopify email marketing strategies. He suggests engaging the entire email list to maximize sales and provides pro tips on effective inventory management and email flow adjustments. These insights are integral to crafting a robust e-commerce Black Friday strategy. Zach also highlights the utility of Klaviyo email marketing specifically for Black Friday and Cyber Monday, offering techniques to create a sense of urgency through shipping deadline campaigns.
In the concluding segment of the video, Zach outlines Post-Event Follow-Up strategies, such as creative campaigns like stocking stuffer promotions and holiday gift guides. He stresses the importance of data analysis and customer retention as key components of a successful e-commerce Black Friday strategy. For brands seeking expert consultation, Zach extends a special offer for a free, custom game plan to implement these Klaviyo email marketing strategies for BFCM. Overall, the video serves as a comprehensive guide for e-commerce brands aiming to optimize their email marketing campaigns for the lucrative Black Friday and Cyber Monday period.
