The choice of exercise prices in stock option plans is a critical one for both employees and companies. You must balance various factors to create an attractive compensation package while managing financial and tax implications. In addition to tax compliance through 409A valuation, you must also consider dilution, market trends, and the relationship between exercise prices and vesting schedules.

If you operate in multiple jurisdictions, you must understand the differences in tax laws and valuation methodologies to set a tax-compliant exercise price.

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