As South Korea’s largest wireless carrier with over 30 million customers, SK Telecom is pioneering generative AI solutions to elevate customer experiences and drive operational efficiency. In this session, learn how SK Telecom uses the AWS Generative AI Innovation Center to customize and fine-tune Anthropic’s Claude 3 for the telecommunications domain and Korean language. Discover the innovative approaches employed to achieve significant performance boosts in customer service applications while aligning with SK Telecom’s corporate style and tone. Explore the transformative potential of tailored generative AI in redefining telco customer experiences and operational workflows.
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