Driving brand awareness
New Zealand's largest nationally owned rental fleet, Apex is well known among overseas visitors yet few Kiwis have heard of them. To drive national awareness, Apex briefed Strategy Design & Advertising to create a TVC that would capture the essence of this quintessential Kiwi company. Forming a creative dream team of Guy Pask, Michael Prentice and writer Jeremy Taine, we developed an advert that tells the story of coming home -- a theme close to the heart of almost every New Zealander.
