Have you ever wondered how Kroger came to dominate the supermarket sector and become the eighteenth largest company in America? The Kroger we know today didn’t always exist. There was a time when it was a single struggling small store that was determined to hold its own against bigger and more established grocery stores. Kroger was almost lost to history after the demise of its first store. Yet, through the perseverance of its founders, and specifically the determination of Barney Kroger to make Kroger grocery a successful enterprise, it has become an American success story.
Today, Kroger has a 30% share of America’s supermarket industry. It continues to grow and influence the grocery industry as well as the other niches that it has invested in on its way to becoming a supermarket leader and innovator. This mammoth company is a symbol of American industriousness, hard work, capitalism, and self-sacrifice. It has captured the hearts, loyalty, and wallets of American households for generations. Customer friendly, service conscious, and dedicated to not selling its customers things it wouldn’t buy for its own households, the Kroger corporate values and duty to high-quality customer service have spread throughout its entire operation and been an integral part of its development and legacy. Kroger’s innovations and customer-focused services have been adopted by so many supermarkets that they have become industry standards. Its competitors continue to follow its lead or be absorbed by it.
Tell us which is more impressive to you, that Barney Kroger and his partner launched a second Kroger store months after the demise of their first store, or that a small grocery store started with Barney Kroger’s $372 in savings became one of the largest supermarket chains in America. Whichever you choose, please say why it is remarkable and unexpected.
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