Let's bust a myth: "saturated markets" don't exist. Why? Because markets only exist in consumers' minds 🧠
Think about it:
People have short memories
They switch preferences quickly
New consumers are born every day with zero preset loyalties
Here's a dead-simple example: content creators. Every niche seems "saturated," right? There are thousands of creators for literally any topic you can imagine.
But compare who you followed 3 years ago vs. now. Bet it's about 80% different! Why? Because you forgot some and discovered others who caught your attention. 🎯
Key phrase: "caught your attention and stuck in your mind!" That's the whole game of competition - creating memorable products.
Sure, switching software products might be harder than changing which creator you follow (hello, user inertia! 😅). But the principle stays the same.
Here's what really exists:
Products people forget
Products people notice and remember
The grey mass in between flexing "forgettable advantages"
So here's the million-dollar question:
What will make YOUR product memorable? 🤔
Drop your thoughts below! 👇
#StartupAdvice #ProductStrategy #Marketing
Tag an entrepreneur who needs to hear this today 💫
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