This colloquium talk with Dr. Jihye Lee from the Stan Richards School of Advertising and Public Relations was presented at the University of Texas at Austin School of Information on September 26, 2023 as part of our 2023-2024 Research Colloquium Series. View upcoming colloquium events on our website: [ Ссылка ]

Abstract: Poverty, though a well-researched and widely discussed societal issue, often conceals a myriad of hidden costs that extend beyond its visible manifestations. This presentation delves into the uncharted territory of these concealed burdens, drawing insights from the analysis of digital trace data collected from the smartphones of low-income individuals in U.S. metropolitan areas. By harnessing the power of digital footprints left by individuals navigating the online landscape, we uncover nuanced facets of poverty that remain elusive in traditional research methodologies.


Bio:
Jihye Lee (Ph.D., Stanford University) is an assistant professor in the Stan Richards School of Advertising and Public Relations at UT Austin. Her research focuses on the intersection of digital technology, class, and equity. She investigates the experience of poverty and its psychological consequences in various communication contexts such as targeted ads, interactions with governments, and digital health services. Her work draws methods from social and computer sciences to explore individuals’ information lives in their everyday environments (e.g., mobile data mining, visual computing, natural language processing, field experiments).

Lee’s dissertation research, A tale of two Americas: How rich and poor navigate the digital landscape, received the 2022 Herbert S. Dordick Dissertation Award from the International Communication Association and the Nathan Maccoby Outstanding Dissertation Award from Stanford University. She has published her work in peer-reviewed journals such as The ANNALS of the American Academy of Political and Social Science, Journalism and Mass Communication Quarterly, and Plos One.

Lee completed her master’s degree in Communication and bachelor’s degree in Political Science at Seoul National University, South Korea.

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