British Columbia has a new tourism strategy that will increase the number of visitors and promote job creation by building on the global awareness generated by the 2010 Olympic Winter Games, announced Premier Christy Clark in her address to the BC Tourism Industry Conference.

The Premier said a key priority over the next five years will be attracting more tourists from countries with large emerging middle classes, such as China and India, while maintaining strength in traditional markets such as the Ontario, California/Washington, the U.K., Germany, Australia and Japan. In 2010, China was B.C.'s fifth-largest international market for direct customs entries with 118,481 visitors to the province, an increase of 18.9 per cent over 2009.

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