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Once upon a time, Nokia was not only the largest cell phone manufacturer in the world, but they were one of the world’s largest companies with a peak market cap of nearly $300 billion. But, ever since smartphones came out, it has only been downhill for Nokia. Nokia went from selling hundreds of millions of phones to tens of millions of phones to selling off their entire phone business to Microsoft. Unfortunately, Microsoft would completely drop the ball on this acquisition and not only destroy the brand but basically shut it down after writing off the entire acquisition price. But despite this dire state, a couple of Nokia executives bought the brand rights for Nokia from Microsoft and tried resurrecting the brand in early 2017 with their first Android smartphone. Since then, Nokia has been able to build a decent name for itself shipping almost 3 million smartphones per quarter. This is only a fraction of their old numbers but far better than 0 smartphones per year. This video explains the fall of Nokia and how the company is trying to make a comeback.
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Timestamps:
0:00 - Nokia
2:13 - The Fall Begins
5:36 - Microsoft Drops The Ball
9:17 - Nokia Resurrects
Thumbnail Credit:
Gnana Sai Reddy
Vigneshwaran
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Disclaimer:
This video is not a solicitation or personal financial advice. All investing involves risk. Please do your own research.
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How Is Nokia Even Still Alive?
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