In the last 12 months in Australia 2,384 men have taken their own lives. That's an average of 7 men every day, making suicide the leading cause of death in Australian males aged 15-49. Some of these men might still be alive today if they had felt able to speak to someone about how they were feeling.

Generations of men have grown up with the idea that "Boys Don't Cry" - that when the going gets tough, a man should keep his feelings to himself, "man up" and put on a brave front. The Boys Do Cry project aims to put an end to this idea once and for all, so that when the going gets tough, men get talking.

BOYS DO CRY is created by independent advertising agency The Hallway, produced in partnership with The University of Melbourne’s Centre for Mental Health, mental fitness foundation Gotcha4Life, and Heiress Films, the team behind the Gus Worland-hosted ABC TV series Man Up.

For more information go to www.boysdocry.com.au

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