Generating quality leads is the backbone of a good B2B marketing strategy, and establishing a strong pipeline will ensure you maintain a steady growth rate. In addition, marketing efforts must keep up with the latest trends in lead generation, but more than that, you need a B2B lead generation strategy.
We have listed the top 5 unconventional ways which can be adapted to generate organic B2B sales leads.
0:00 - 1. Intro
0:20 - 1. Utilising gated content
0:37 - 2. Creating different content channels
0:53 - 3. Repurposing content
1:10 - 4. Networking
1:25 - 5. B2B Email Marketing
Tip #1 Utilising gated content:
Gated content is a type of content/information that your visitors can access only when they fill in their contact details. Make sure your gated content is well-optimised, shareable, and adds value to whoever accesses it, eventually helping you gain leads.
Tip #2 Creating different content channels:
Creating content where your potential B2B audience are favouring will help you in receiving organic leads. From blogs to podcasts and videos to forums, you need to identify what type of content will grab your audience’s attention.
Tip #3 Repurposing content:
Creating fresh new content can be time-consuming for marketers. So to prevent that, you can repurpose your content and publish it on different platforms. For example, you can use a clip from an audio podcast and repurpose it for your YouTube channel.
Tip #4 Networking:
Building personal relationships always help in finding your potential B2B leads. Networking not only helps in acquiring customers but also in retaining them. It also gives you a chance for future referrals that will bring in more sales.
Tip #5 B2B Email Marketing:
B2B email marketing is a favoured channel for 59% of B2B marketers as it helps generate a higher click-to-open ratio than B2C. In addition, this is a channel that can consistently bring in B2B sales leads — if done right. Therefore, marketing teams should create clickable email content, improve email deliverability, and automate them for ease.
Check more of The Growth Talks videos here: [ Ссылка ]
#Infidigit #B2B #LeadGeneration
Follow us on:
Infidigit: [ Ссылка ]
LinkedIn: [ Ссылка ]
Twitter: [ Ссылка ]
Instagram: [ Ссылка ]
Facebook: [ Ссылка ]
About Infidigit:
Infidigit is an agency driven by experts who love SEO and enjoy what we do. We specialise in eCommerce SEO and enterprise SEO. We have multiple years of experience in accelerating visits via SEO to sites with tens of millions of pages. We are on a mission to make organic search the preferred digital marketing channel for all internet businesses.
Our clients include some of the top few e-commerce companies across continents, and we are expanding rapidly into more industries and markets.
We are constantly innovating ways to ensure that our clients get the best visibility on Google and Bing Search. This helps our clients to command a higher market share on search engines as compared to their competitors.
We work with our clients as an in-house SEO team would and love to take overall responsibility of the targets that the Digital Marketing and SEO team are driving. This helps us ensure that we are not myopic in our activities and remain focused on immediate and long-term results.
For us, search engine optimisation is exciting and rewarding to work on, and we ensure that it is similarly rewarding for our clients by staying focused only on SEO. This helps us provide deep search engine insights that very few agencies worldwide specialise in.
Get insights on - Search Engine Optimization (SEO), App Store Optimization (ASO), Conversion Rate Optimization (CRO), Google Ads, Social Media Marketing.
