Jules Polonetsky, Chief Executive Officer, Future of Privacy Forum

Privacy risks are in the news and regulators are advancing new regulations and moratoriums on certain technologies. Browsers and mobile OS are adding consumer controls, blocking cookies and setting new rules on tracking. Companies see new uses of data as the key to new services. How can brands change the narrative to support trusted uses of personal data? Which technologies will create the greatest risks in the next 10 years and which will advance data protection?

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