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Creating a product that people actually want to buy is key, but so is making sure your future customers can actually find it. That’s where keywords come in handy. Keywords serve as a way to teach search engines what you’re selling and helps you get discovered by eager shoppers.

To make sure you’re using the right words to describe your product and drive traffic to your store, I’ve prepared a list of top 3 free keyword research tools:
00:00:00 Intro
00:00:34 Ubersuggest—good for thorough keyword research and competitor analysis
00:05:31 Google Trends—easy-to-use keyword research tool that visualizes the popularity of your keyword
00:07:41 Ahrefs Keyword Generator—if you’re selling on Amazon, you’ll find this keyword research tool very useful
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Ubersuggest

Ubersuggest offers quite a lot of free features—keyword research, content ideas based on your keywords, as well as an option to reverse engineer your competitors’ marketing strategy. It's a handy tool for any ecommerce business owner, as it helps you find new, effective keywords, analyze how well your store website performs in search engines, and see how well are your competitors doing in terms of website SEO and traffic.

Pros

- Ubersuggest shows you quite a lot of information about the keyword your researching. That means you can do a very thorough keyword research for your online store.
- This tool offers a lot of information on domains, so it means that you can also use it to research what works for your competitors.

Cons

- You can only search up to 3 keywords or domains daily, which means your research is limited and you can’t explore many different keywords and competitors.
- If your competitors have their store on marketplaces like Etsy, eBay, Amazon, and so on, you won’t be able to analyze their store traffic with this tool.

Google Trends

Did you know that the data Google gathers through our daily searches is available to you for free and can help you with keyword research? Yup, let me introduce you to Google Trends.

Google Trends is an online tool that gathers info from Google Search, Google News, Google Images, Google Shopping, and YouTube, and helps visualize this data in an easy-to-understand way.

Pros

- Google Trends is an easy-to-understand tool where you can research how well a particular keyword is doing. You can also specify a particular region to research, as well as a time frame, category, and website.
- This tool is completely free, you can access all the information you need without being limited by a paywall.
- You can see whether a keyword is rising or decreasing in popularity, which helps you understand how interested people are in a particular product or niche.

Cons

- You don’t see such values as keyword difficulty, paid difficulty, and cost per click for the keyword you’re researching.

Ahrefs Keyword Generator

The great thing about Ahrefs Keyword Generator is that you can research as many keywords as you want. This tool pulls data from Google, YouTube, Bing, and Amazon, and will pull the top 100 keyword ideas of over eight billion keywords from more than 170 countries. This is an especially useful tool if you’re selling on Amazon, as this tool also gathers data from Amazon too.

Pros

- You have an unlimited amount of searches, so your keyword research is not as restricting as it might be with other tools.
- If you’re selling on Amazon, this tool can help you gather data from Amazon.

Cons

- This tool only lets you see keyword values for the first ten results.

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