CLASSIC ROCK

Mission resurrects a classic speaker from its formative years, the iconic Mission 770, re-engineering the design to fuse vintage style with cutting-edge performance – and made in the UK too!

The Mission 770 represents one of the most iconic models in the long history of Mission loudspeakers. A model that embodied the Mission pioneering research through the late 70s and 80s, with a bloodline dating back to 1977. The original Mission 770 debuted in 1978. It quickly
became Mission’s best-selling speaker, and gravitated naturally into MK2 and MK3 alterations with improvements to sensitivity and power handling.
After that, the design eventually migrated to Freedom and other variations, but none of them made the sales impact or notoriety that the
original 770 received.

The new 770 heralds the return of UK-based manufacturing for the Mission brand, where a 25,000 square foot, purpose built facility, in Huntingdon, Cambridgeshire - the home of British Hi-Fi.

The Mission 770 has always been manufactured according to the Mission principles of quality and value for money. New Mission 770 further exemplifies these two edicts; balancing fine craftsmanship, natural sound quality and affordability inside a beautifully proportioned loudspeaker that has been bought in its millions right across the globe through its various
incarnations.

The emphasis for the design of the new Mission 770 is, indeed, that combination of polypropylene cone and resonance controlled cabinet. Accordingly, Mission has developed a new polypropylene driver, mimicking the extended response and low colouration of the original, while upgrading the motor system to take account of modern power handling and dynamic
requirements. Naturally, like the original, the driver is built onto an 8-inch die-cast chassis with larger rear ‘windows’ to reduce early reflections back through the cone. Special care has been taken to marry a low-density nitrile surround to the cone to match its impedance and reduce reflections from the cone edge.

The original 770 was well known for its warm, rich and natural sounding character and the new Mission 770 retains that standing but imbues it with an open, detailed performance that will entice you to explore your whole music collection, once more.

Capitalising on the modern-day trends of traditional styling with value in pedigree, the Mission 770 is set to be a veritable modern classic. Mission resurrects 770 loudspeakers to deliver retro style and timeless musicality!

00:00 Intro
00:04 The Origins
00:51 Made In The UK
01:19 Mission 770 Treble
01:45 Mission 770 Bass
02:13 Mission 770 Air Profile Port
02:29 Mission 770 Cabinet
02:48 Mission 770 Stand
02:56 Mission 770 Crossover
03:10 Classically Modern

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MISSION
Mission has built a world-class reputation for advanced audio design since the company’s formation in Huntingdon, Cambridgeshire in 1977, with an engineering-led approach to product development that has resulted in some of the most popular and iconic loudspeakers ever devised.

Three things have always characterised Mission speakers. First, the cabinets and drive units use innovative materials and sport a distinctive, modern appearance. Second, the sound they produce is fast, detailed and engaging. Third, they deliver excellent sonic and material value for money.

Today, Mission continues to stretch the boundaries of what can be achieved at specific price points, pioneering technologies to create fresh, new designs. The brand now benefits from the unrivalled manufacturing facilities and global reach of parent company IAG, with all the component parts of every speaker made in-house. Yet the company’s roots remain firmly entrenched in Huntingdon, where much of Mission’s design, servicing and technical support work is still carried out. This, coupled with a design team brimming with British and European talent, ensures Mission speakers remain as impressive today as they were when the company first established itself at the forefront of the burgeoning British audio scene more than 40 years ago.

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