There are 3 key types of Cyber Monday and Black Friday shoppers that your business needs to be prepared for during Cyber Week! Next video: "How to increase engagement and get more followers on Twitter?" [ Ссылка ]


This includes: shoppers on different devices, multichannel consumers, and customers who actually prefer to pick up their orders themselves. Learn more about important online shopping trends to watch out for during the season of holiday shopping inside this week’s #ChiaExplains!


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#ChiaExplains #Brand24 #CyberMonday

#ChiaExplains online shopping trends: 3 key types of Cyber Monday and Black Friday shoppers to prepare for during Cyber Week!

00:00:19 What kind of Black Friday and Cyber Monday strategies do businesses need? Cyber Week strategies are crucial to prepare for these 3 types of shoppers!
00:00:43 What are some big online shopping trends in desktop versus mobile devices?
00:01:10 How to prepare your business for Shopper type A
00:01:28 Will most consumers shop in-stores or online during Black Friday?
00:01:45 How to prepare for Shopper type B
00:02:21 Just because a customer shops online doesn’t mean they want to wait at home for their delivery!
00:02:45 Example of how Amazon caters to this growing consumer preference
00:03:35 How to prepare for Shopper type C

Creator & host: Chia-Luen Lee

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There are 3 types of shoppers that your business needs to be ready for during Cyber Week. Find out who they are — inside the video.

Hey guys, it’s Chia from Brand24, and today we’re going to look at some digital retail trends from last year’s Cyber Week to help prepare for this year’s shoppers!

So, based on figures and trends from recent Black Friday’s and Cyber Mondays, we can see that businesses definitely need to have a few Cyber Week strategies in place for 3 types of shoppers. This includes: (1) customers using different types of devices to shop online, (2) multichannel shoppers who may visit your store and/or your website and (3) online shoppers who expect to get ahold of the items they purchased as soon as possible.

So, a really important trend that we’ve observed with Cyber Week is the rising share of traffic that comes from mobile devices. According to Adobe’s report “Digital Trends in Retail 2018”, 60% of the season’s revenue came from desktop users, while 30% came from shoppers on mobile devices, and 10% from tablet users. For Black Friday, Salesforce found that 67% of all digital traffic came from mobile devices (up from 61% last year), which also accounted for 49% of order shares (up from 42%).

These statistics show us that while conversion rates are still higher for desktop devices, a growing number of shoppers are using their mobile devices to do research before they make important purchase decisions. This means that optimizing your website for both mobile and desktop devices is key to increasing your Cyber Week sales.

And apart from shoppers who only shop online through a computer, smartphone or other device, a survey conducted by the National Retail Federation found that over 89 million Americans engaged in multichannel shopping during Cyber Week, which is almost a 40% increase from the previous year.

The rise in multi-channel shopping demonstrates the very dynamic nature of commerce, and points to the increasingly interdependent relationship between retail and technology: last year, only 21% of shoppers did all their shopping in-store, compared to 25% who only shopped online. The vast majority of consumers did multichannel shopping during Cyber Week. This means that it’s really important for businesses this year to analyze their shopper demographics so they can tailor in-store shopping experiences and online offers to specific audiences...

And the growing number of shoppers who expect to receive items purchased online almost instantly is another development that is getting harder to ignore. We can see this in last year's record 50% growth in BOPIS (Buy Online, Pick up in Store) sales. This growth shows us that being able to start using, or just have, a newly purchased item immediately is a huge draw for many consumers — even if they do their Black Friday shopping online.

Actually, picking up on consumer preferences, even Amazon has started to offer free 1-day delivery for low-ticket items to Prime members. On Amazon Day, Prime members were offered free shipping on low-cost add-on items — even if all they ordered was a $2 box of band-aids. Now, they’ve started to...

... more TIPS inside the video!

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