TIMESTAMPS
0:00 How to understand what are the struggling moments
01:00 Intro CVO Live
01:37 Who is Bob Moesta
02:09 How Bob Moesta describes himself
04:55 Meeting professor Clayton Christensen
06:49 How the Jobs to Be Done theory evolved
09:31 How the Jobs to Be Done can be used
11:58 How to reveal the struggling moments
14:34 How to reach out to customers for JTBD interviews
17:23 Extracting the right information from the interview
21:25 About buying personas
24:36 Companies that don't know what they are selling
26:13 Optimizing campaigns according to the JTBD
29:17 The four definitions of easy
30:20 The revenue impact of different jobs
31:29 Finding the jobs without interviews
35:07 The causal layer of JTBD
37:02 How to transform the jobs into marketing
40:03 Advertising for the struggling moment
42:22 Optimizing campaigns and CLV to JTBD
44:11 Going the extra mile to help customers
47:08 FInding the struggling moment in Bob's past story
48:50 Mistakes that retailers make after finding the jobs
51:49 Applying JTBD for repeat customers
53:43 A valuable advice for Bob's younger self
56:14 Outro
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