How To Make Your Copywriting 10x As Effective.
How To Listen To Your Target Market & Focus Your Message To Make Your Copywriting 10x As Effective.
This video is part (6 of 12) of Fundamentals of Copywriting : In this video you're going to learn how to Use the “Online Observer” technique
Attempting to learn copywriting through reading blog posts on several websites is frustrating. There is too much information out there.
It’s incredibly hard finding out where to start and what to prioritize. It can make you think that copywriting is complicated. Especially if you don’t have any formal training in marketing or copywriting.
You may already own lots of courses and books on copywriting. But honestly after a while, even though the information is important to you.. reading can bore the hell out of you. Reading definitely bores me.
✅ If You’re a Full-Time Freelance Writer...
Being nervous about your skills as a full-time freelance writer causes you to put the brakes on. You’ll subconsciously avoid new projects or sabotage current ones out of the fear that you’re not good enough yet.
This lack of confidence prevents you from becoming a successful full-time freelance writer and receiving all of the financial freedom that comes with that.
✅ If You’re Self-Employed And Building a Business...
Not having the right language to communicate how incredible your product is will make the difference between huge success and going out of business.
Being able to sell using your words is the most important skill any business owner can have. I became obsessed with copywriting for this very reason! For small business owners, copywriting is your superpower.
✅ Thing #1 - Customer Development
Listen to your target market! You can do this either in a 1-on-1 interview or by browsing the online marketplaces where these people hang out. Inside of this Mini-Course I will walk you through me doing both of those things & teach you how to do it as well, step-by-step.
✅ Thing #2 - Focus Your Message
All of us are overloaded & bombarded with information on a daily basis. People in your target market are no different. To make your copy fun & easy to read it’s important to get clear on what you’re trying to communicate before you start to write.
#Copywriting #LearnCopywriting #WritingSkills
