In this episode of the Artmatcher podcast, Michael Goodman speaks with Joshua Hashemzadeh about current digital trends in the art industry. The duo discusses how to succeed in markets dominated by technology, where the entire world is your competition. They get into the nitty-gritty of NFT’s and digital markets, asking questions like, “Do NFT’s have longevity or are they merely a fad?” “Does influencer marketing actually work?” They relay the crazy experiences they’ve had at art shows, along with the discrepancies in accessibility to art versus other forms of entertainment.
Joshua H. Hashemzadeh (b. 1993), has a BFA from the San Francisco Art Institute and lives and works in Los Angeles. His work, often derived from collected objects and typographies is built around an investigation of language and its link to art-historical pedagogy, socio-economic critique, and cultural iconicism. As a mixed-race first-generation American, both his curatorial and artistic practices reflect on ideas of belonging and ideological systems of value & classification. Recent work has been featured in several exhibitions with recent highlights including Nomad, Torrance Art Museum, CA; Semblance | Sunshine, Torrance Art Museum, CA; Office Hours, Main Museum, Los Angeles; FIVE, Baik Art, Los Angeles; Poster, Black Ball Projects, Brooklyn; and Our little Angle, Diego Rivera Gallery, San Francisco. Notable curatorial projects also include Semblance | Sunshine, Torrance Art Museum, Torrance; 2020 Armory Show Presents, New York; Re-Verb, Baik Art, Los Angeles; and Henosis, Baik Art Seoul, South Korea.
Key Moments
0:30 Getting to know Joshua
3:14 Working with your disadvantages
10:38 Delving into NFT’s and digital markets
26:20 The LA art scene and beyond
41:25 What actually goes on at art shows?
45:35 Fame, popularity, and accessibility
