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Where does motivation come from? The answer is that it either comes from inside of us or outside of us. Where it comes from is everything. Dr. Cloud talks about how goals are important, but they’re not enough. When we’re looking for outside accomplishments to fulfill us, we’ll often be disappointed. Do your parents want you to get that degree? Or is there pressure from another group to accomplish something? These external motivators operate based on either reward or to avoid an external punishment so we don't feel rejection or anger. These external factors don’t hold a candle to internal motivations. Internal motivations could be to provide for your family, buy things that are good for your soul, put a roof over your head, go on a vacation or invest in things for your future. When our internal motivations and our goals are aligned is when we are firing on all cylinders. Who, and what you’re doing something for matters, but what matters most is knowing WHY.

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