Want to know which Fortune 100 CEO hates ads, and what happens when you double your ad budget?
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I am a mentor to a talented marketer named Michelle.

She's intelligent, observant, and curious. And, most importantly, she's skeptical of advertising.

As we wrapped up our semi-monthly mentorship discussion about buyer personas, I asked if she had anything else on her agenda?

"Yes," she said.

"I've been watching your Loyalty Loop videos about advertising, and we have a problem: we are advertising addicts." (I'm paraphrasing, but that's essentially what Michelle said.) "How can I help convince my executive team to invest that money elsewhere?"

We only had three minutes left in our call, so I told her I'd do my best to answer that question in this week's Loyalty Loop video.

So, Michelle, this is for you (and all those other marketers who believe there might be a better way to invest our ad dollars.)

I sure hope it helps all of you re-think your advertising budget for 2021 and beyond.

So, want to know which Fortune 100 CEO hates ads, and what happens when you double your ad budget?

Let's go for a ride, and let me explain.

● About Andrew Davis ●
Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC’s Today Show, worked for The Muppets in New York and wrote for Charles Kuralt. He's appeared in the New York Times, Forbes, the Wall Street Journal, and on NBC and the BBC. Davis has crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands.

Recognized as one of the industry's "Jaw-Dropping Marketing Speakers," Andrew is a mainstay on global marketing influencer lists. Wherever he goes, Andrew Davis puts his infectious enthusiasm and magnetic speaking style to good use teaching business leaders how to grow their businesses, transform their cities, and leave their legacy.

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