In this #RevenueTalks podcast clip, Lauren Weinberg, the CMO of Square, explains the framework Square's marketing team uses to measure the effectiveness of brand awareness plays in their marketing strategy.

Watch Lauren's full #RevenueTalks podcast episode with Drift CMO Katie Foote: [ Ссылка ]

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#Drift #Square #brandawareness
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About Drift: Drift is more than just a technology company. Drift is a connection company. Connecting buyers with sellers and empowering experiences everyone loves.

At Drift, we believe that from meeting people to starting a business relationship, everything starts with a conversation. Drift specializes in helping start the right business conversations — making sure they happen when they’re supposed to and completely personalizing them to buyers.

Drift's Conversational Cloud, comprised of Conversational Marketing, Conversational Sales, and Conversational Service, all powered by underlying Conversational AI, breaks down the silos across your team so you can deliver personalized experiences that turn into more quality pipeline, revenue, and happy customers.

Learn more: [ Ссылка ]

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