As a company that's been making denim for nearly 15 years, we know how to keep your jeans clean and why it's important. Here's how we recommend you wash your jeans and a few tips to make sure they last.

0:00 - Intro
0:50 - Step 1: Uncuff your jeans
0:59 - Step 2: Flip them inside out
1:08 - Step 3: Shake off any loose dirt and dust
1:20 - Step 4: Fully submerge your jeans in clean water
1:56 - Step 5: Add detergent
2:00 - Step 6: Agitate the jeans
2:33 - Step 7: Wait 15 minutes
2:58 - Step 8: Rinse out all the soap
3:16 - Step 9: Wring out the excess water
3:33 - Step 10: Pat dry with a towel
3:42 - Step 11: Hang them up to air dry

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