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From March 2020, with the outbreak of Covid-19 and the changes it has brought, how to pivot seems to have been one of the most prominent business themes in the media, after of course the financial and operational impact of the pandemic.

As a result of Covid-19, we have seen gin manufacturers pivot to making hand sanitiser, engineering firms to producing ventilators and medical equipment, and clothing companies to supporting with PPE (Personal Protective Equipment).

That said, pivoting is something that businesses have been doing since people started to trade goods and services with each other, and the core principles of successful pivoting remain constant.

In this video, I share the content of an innovation masterclass that I have been running with businesses to help them decide if and how they should pivot.

It's important to balance the decisions you need to take right now to survive and thrive with the impact that these decisions will have longer term on your business.

You may be thinking about pivoting - which means making a change - large or small - to your business - if your current products and services aren't performing well for you. I provide a pragmatic checklist and process for you to use if you are thinking about pivoting in your business.

By watching this, you'll gain insights on how to:
- Make your business more relevant
- Implement business changes to generate more cash and profit
- Benefit from new opportunities quickly

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