What are First Price Auctions, and how do they compare to other programmatic in-app advertising auction mechanisms? As an ad tech bidding strategy, what are the advantages and disadvantages of the first price auction bidding model?

In this Whiteboard Wednesdays video, Ryan Gauss, InMobi’s Platform Product Manager, highlights the unique attributes of this type of auction in which the highest bidder wins. In the video, he also covers how this compares to other price models in which initial bid prices aren’t always what advertisers pay out, and why switching to real-time initial bid auctions is not always so easy.

Head to [ Ссылка ] to read and see the full transcript of this video.

Have you moved to first-price ad auctions, or are you using bid shading or second-price auctions? We'd love to hear from you! Put your comments below.

Interested in learning more about mobile advertising auction mechanics? Check out these posts:
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About InMobi:
InMobi is the world's leading Marketing Cloud, driving real connections between brands and consumers. We create new paths for brands to understand, identify, engage and acquire consumers by leveraging our exclusive access to mobile intelligence and technology platforms.

As a leading technology company founded in 2007, InMobi has been recognized as a 2019 and 2018 CNBC Disruptor 50 company and as Fast Company's 2018 Most Innovative Companies. For more information, visit inmobi.com.

Driving Real Connections. InMobi helps brands connect with consumers in ways that matter.

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