If you want to connect with your customers on an emotional level, your marketing strategy must include this: Experiential Marketing.

It’s a powerful strategy where you deliver a memorable brand experience to your customers. To achieve it, you need to incorporate rituals. This refers to significant activities or events that resonate personally with individuals so your brand can make a lasting impact. Experiential marketing is demonstrated through exceeding expectations and going above and beyond what consumers anticipate. Delivering that moment of joy and delight is something your customers will remember and appreciate.

When was the last time a brand delivered an incredible experiential marketing experience?

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About Kim:
Kim Lawton is an award-winning marketing veteran known for her cutting-edge marketing strategies that help brands build visibility and connect with consumers. She is a Partner and the Chief Possibilities Officer at Inspira, a purpose-driven brand activation agency, as well as the Chief Operating Officer at Enthuse, an experiential marketing consultancy agency.

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