Is is an ERA 2016 D2C Master Series Session. This session titled "Customer Profiling + Competitive Intelligence for a Winning Strategy" was presented by Tina Cabranes from ResultsCandy, Inc.
Would you like your product to be in front of a potential new customer when they are ready to make a buying decision? This session helps marketers understand how to identify their potential customers offline and online using data-driven technologies to identify your best customers leveraging the right media with the right messaging at the right time. Like any great marketing strategy it's critical you understand how your product is differentiated in the competitive marketplace. Leveraging competitive intelligence is a critical element of your overall marketing success. Learn how to spend your precious marketing dollars on the right consumers with the right offers and get higher levels of targeting, greater efficiency and better results.
Keywords: ERA, D2C, Customer Behavior, Digital Marketing, DRTV, Direct Response.
