Data aggregation in under 2 minutes and why it is so important for the human brain to be able to understand data.
Data aggregation
Data aggregation is the process of combining data from large amounts of rows and columns into smaller numbers of rows and columns. It can often be thought of as adding or multiplying data to make it more understandable.
Raw data consists of huge numbers of rows and columns and is extremely difficult to look at or understand. In order to find data useful, we often aggregate it into tables.
An example of data aggregation would be looking at a table with monthly youtube views rather than daily. This way you would have a table with 12 rows instead of 365.
Modern marketers who want to become data-driven need to leverage the power of data aggregation to make use of their marketing data.
