Marketing software has become the backbone of Digital Marketing strategy and management for e-commerce retailers and brick and mortar stores. With a heavy focus on big data, omni-channel distribution and evolving consumer focus- organizational and data management software is more and more crucial for advertisers and sellers.
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Product Information Management Systems (PIMs) have evolved alongside retail and present themselves as a useful tool for businesses both on and offline.
In the video and full article we provide a basic overview of what Product Information Management Systems are, how they benefit retailers, and if a PIM is right for your store.
What is a Product Information Management System (PIM)?
What Product Information Does a PIM’s Store?
As the hub of product information, PIM’s are generally used to push product information (such as the attributes listed above) out to sales channels- such as POS registers and CMS.
“A PIM provides a single repository for storing all outgoing product data. A central repository system of record gives a single view of the product data to the entire enterprise so everyone sees the same information.Product Information Managment
Data quality and data consistency are naturally improved by reducing the need to manage redundant information in multiple systems.“- Stephen Rogers, R3 Consulting
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