Customer engagement is the interactions that happen between your customer and your brand. A series of metrics quantify how strong your relationship is with your customers.
✔️ Likes and Shares: These features allow you to gauge if people think your post is worthy of attention.
✔️ Audience Growth: This refers to the rate of followers you’re gaining every month. It’s important to keep an eye on this so you can adjust your social media strategy accordingly.
✔️ Follower vs the Following Ratio: Having 500 people on your following list but only 100 followers might seem a little desperate.
This could even deter users from engaging with you.
✔️ Active Followers or Fans: The fans who consistently interact with your business are considered your active fans. These fans can be your advocates!
✔️ Audience Mentions: If you missed out on audience mentions, you may lose the chance of growing your relationship with your customer.
The fool-proof customer engagement technique:
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