As part of their “Dream Big, Princess” initiative, which encourages kids around the world to dream big, Disney has launched an evolution of the campaign with a global photo initiative — the goal of which is to raise funds for The United Nations Foundation’s Girl Up Campaign, which supports adolescent girls’ leadership and empowerment.
The subjects of the campaign encompass a broad range of inspiring role models, including the youngest-ever speaker at the UN, a gold-medal-winning Chinese Paralympian, the leader of the Afghanistan women’s cycling team, a teenage author of a STEM coding book for kids, a young surf champion from Brazil, as well as a kids at play in different places around the world.
Here’s how you can help raise valuable funds for Girl Up: From August 15 through October 11, if you like a public image with the #DreamBigPrincess hashtag or post your own photo publicly using #DreamBigPrincess on Facebook, Instagram or Twitter, Disney Worldwide Services will donate $1 to Girl Up — their minimum donation is $500,000, and the maximum is $1 million.
