A question I hear from clients all the time working in SEO is, “Brendan, I know you have our SEO taken care of, but we want to run some ads to complement your work. Should we run ads on Google, or use FB ads, or something else?”
But I’m not a paid advertising expert. In this video, I’m pulling in a serious FB ads vs. Google ads expert to see what he thinks about both platforms. I’ll introduce him here in a moment.
I’d argue that we have a pretty remarkable SEO team at Directive ([ Ссылка ]), but the only thing more impressive than our SEO team is our PPC team.
Whether it’s Google ads or FB ads, paid advertising is anything but set and forget.
So today, I want to share with you a super-short clip of an interview I did with Bill King, who runs paid search at Drift, one of my favorite SAAS companies. What I love about this clip is that Bill is going to walk through his evaluation of how Google ads and FB ads have stacked up for him.
Here’s how Bill thinks about Google vs FB ads in his role at Drift:
I love how Bill talks about making sure you know HOW your business actually works when it comes to evaluating Google ads versus FB ads as a part of a paid acquisition strategy.
And remember, let me know in the comments below, “What’s worked better for you: Google ads or FB ads? Or a mix of both? Or neither?”
I also really appreciate how Bill talks about a balanced portfolio. In fact, spreading your bets is something Bill is pretty strong on.
👉 Now, if you’re like, hey Brendan, that’s great but what are the actual tactics to figure out SEO vs. PPC: [ Ссылка ]
👉Also, check out the rest of the videos from my interview with Bill King: [ Ссылка ]
👉 Join the SEO for the Rest of Us community, surround yourself with other like-minded marketers and learn all of the things that the blogs aren’t talking about. By the nature of what we do, it’s almost impossible to learn SEO by randomly Googling things. Skip all of that and join the SEO for the Rest of Us community: [ Ссылка ]
Last quick note, if you’re creating videos and podcasts like I am, and wondering how to leverage them for better SEO, head over to [ Ссылка ] and let Jacci and her team take your videos and use them to create amazing written content that will rank in search.
Let me know in the comments below, “What’s worked better for you: Google ads or FB ads? Or a mix of both? Or neither?”
#GoogleAds #100DaysOfSEO #FacebookAds
