Chanel tapped MATTE to produce a digital piece in partnership with Bergdorf Goodman - featuring Chanel's new handbag: The Gabrielle. Paying tribute to Coco Chanel's first name, the bag encompasses classically elegant, versatile style. MATTE captured this essence by filming acclaimed stylist, Kate Foley, transitioning the Gabrielle bag through the 7 different ways to carry it, throughout a day in New York City.
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