*BOOK SUMMARY*
TITLE - Competing Against Luck
AUTHOR - Clayton M. Christensen
DESCRIPTION:
📖 If you’ve ever struggled to create innovative products that customers actually want, Clayton Christensen has the answer. In his groundbreaking book, he reveals why the traditional approach to understanding customers is wrong and offers the "Jobs to Be Done" approach that led to the success of companies like Amazon and Uber.
TIMESTAMPS:
⌚ 00:00 Introduction
⌚ 01:08 The Theory of Jobs to Be Done
⌚ 02:10 Understanding the Jobs Theory
⌚ 03:51 Customer Jobs Drive Innovation
⌚ 04:29 Understanding Customer Needs
⌚ 05:22 Discovering Opportunities with Jobs Theory
⌚ 06:29 Discovering Untouched Customer Needs
⌚ 07:40 Revolutionizing healthcare through negative jobs
⌚ 08:05 Jobs Theory and Successful Innovation
⌚ 08:23 Final Recap
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