Here's a short teaser from the HPA NET Critical Conversations Video, with Jeff Rosica, President/CEO of Avid, that releases on Sunday 5/24/2020 at 4PM. Our industry is in the middle of a massive change, not only in how we work, but where we work, when we work, how many we work with, and the way we work. A majority of the industry is shut down, but portions of the workflow are being accomplished in ways that were discussed but only expected to play out over the years to come. Jeff joins us for this episode to talk about previous industry transitions that he’s helped to lead, and looks to shine a little light on what our future, The New Normal, will look like going forward, and how we can all do our best to succeed. At BTS, Thomson, Technicolor, and Grass Valley he was on the forefront of helping move the industry from analog telecine to digital, he helped develop the industry’s first direct to disk/SSD camcorder, drove the transition of acquisition from film to digital with the Viper, and now at Avid is continuing that leadership and innovation. This clip talks about his early years working in the Sacramento area. Here's the complete interview with Jeff: [ Ссылка ]

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