This video discusses effective writing techniques for business researchers and academics. It emphasizes the importance of clear communication and provides guidelines for structuring research reports and articles. The American Psychological Association (APA) publication manual is presented as a valuable resource for writing standards and guidelines.
The video outlines key elements of effective writing, including expressing ideas concisely and structurally. It focuses on paragraph-level writing techniques, emphasizing unity, cohesion, and logical flow between paragraphs. The importance of topic sentences, supporting sentences, and concluding sentences in paragraphs is highlighted. The video also addresses writing style, recommending the use of concrete terms, active voice, and simple language while avoiding jargon and unnecessary complexity. It emphasizes that clear, understandable writing is more impactful and likely to be cited in academic contexts. The presentation concludes by stressing the significance of simplicity and conciseness in writing, encouraging writers to eliminate unnecessary words and choose simpler expressions to enhance clarity and readability.
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