What we believe leads to how we behave. Unfortunately, too many brand leaders have been fed bad information, measure the wrong things, and have been taught outdated paradigms that are no long true.

As such, they are deploying resources in the wrong places, and failing to live up to their brand’s fullest potential. In this keynote, Chris challenges false assumptions head on and expose the audience to more enlightened ways to go about creating a brand worthy of cult like adoration.

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