Ann Bastianelli delivers a motivational presentation to an audience of undergraduate students. Bastianelli, Senior Lecturer of Marketing at the Kelley School of Business, provides rules and guidelines for establishing a "personal brand". Bastianelli asks her audience to consider who they are, what they are doing with their lives, and how they are making a difference. She identifies common traits of contemporary change makers modeled on Al Gore, Oprah Winfrey, and Nelson Mandela. In an effort to equip students with the skills to handle hardships and reach they goals, Bastianelli provides guidelines for predicting responses to various challenges and advocates aiming high and taking personal responsibility. She also discusses how to effectively manage the most important aspects of life. In conclusion, Bastianelli states that in order to live a successful life one must take initiative, do the most important things first, dream big things, follow the Golden Rule, be coachable and adaptable, live a balanced life, and know your story to live it.

свернуть