This is Growth Decoded — A show that helps you grow your business by investigating the customer experience, one piece at a time!

In this episode we investigate "Integrations" — specifically, how can integrating tools that are the best at what they do give you the data you need to grow your business?

Integrations are connections between your software tools that allow them to exchange information from one another. Integrations are critical because there is no magical, "all-in-one" software tool that can do everything for you. Different tools specialize in different things. And you want the ones that are the best at what they do for your situation and unique business case.

Early in the episode you'll learn about 3 different ways to integrate your software tools:
- Native
- 3rd Party
- Custom API

You'll hear from Sophia Sithole, partner manager at Zapier, who explains 3rd party integrations and the different benefits they can bring to your business.

You can learn more about Zapier and connect with Sophia here:
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We then turn our attention towards how integrations help you improve the customer experience, your day-to-day functions, and ultimately how they help you grow and develop your business.

Throughout the episode you'll hear from featured guests as they discuss various aspects of the importance of software integrations, and how they can help you provide a better customer experience.

We sat down with Neha Varshneya, Senior Manager of platform marketing at Thinkific, to discuss the recent launch of the Thinkific App Store, integrations that help course creators and entrepreneurs, and to discuss the different tools that Thinkific uses and integrates in their own tech stack.

You can connect with Neha and learn more about Thinkific here:
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We also sat down with Peter Coffee, VP for Strategic Research at Salesforce. Peter talks about the importance of integrations to your bottom line, tips for figuring out which things to integrate, and shares his insights on how you should think about integrating your tools in a way that contributes to long-term success and sustainability. You can connect with Peter and learn more about Salesforce here:
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0:00 - The Myth of the All-In-One Software
1:00 - Welcome & Plantasia Update
2:14 - Introduction to Integrations
6:01 - Questions from the ActiveCampaign Community
10:48 - The 3 types of integrations
17:35 - How important are integrations?
20:16 - Why you shouldn't be afraid of integrations
22:52 - How integrations impact your bottom line
26:06 - How integrations impact efficiency
30:18 - Integrations and CRM
34:08 - How do you identify areas to integrate?
40:20 - Integrating tools that do similar things
49:19 - Navigating App Stores and Exchanges
54:48 - Automate That!

#Salesforce #Integrations #SoftwareIntegrations #EmailAutomation #EmailMarketing #MarketingAutomation #CRM #SalesCRM #EmailDeliverability #SalesSoftware #MarketingSoftware #Email #SalesAutomation #Newsletter #CustomerExperience #CustomerExperienceAutomation #Thinkific #Zapier

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