Digitalization has changed tourism. Exploring new destinations, booking, planning what to do and even post-holiday reviews about our experiences – all of this takes place online.
At ITB Berlin, the world’s biggest travel fair, digitalization is a core topic for 10,000 exhibitors from 186 countries.
Apps, social media, virtual reality, 360 degrees videos – it’s the end of traditional travel as we know it.
And no matter who you speak to, they'll tell you it's a game changer
Today’s tourists in…
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