Retail media has become the most talked about subject of 2023. And rightly so, retail media is forecast to be a $6 billion industry by 2025. Luckily, when it comes to retail media, the reality is even more exciting than the hype. Join InfoSum’s Lucy Cunningham and SMG’s Sam Toothill as they provide a peek behind the curtain and reveal how brands are approaching retail media to deliver on its full potential.

Session captured at MAD//Fest London on 4 July

Speakers:
Sam Toothill, Media Director, SMG
Lucy Cunningham, Enterprise Sales Director, InfoSum

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