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BV-TV Topo Gun Sales & Marketing Show host Malcolm Gallagher says:
If you want to be Top Gun in marketing today then not only do you need to be all things digital but you need to craft a new form of persuasion – audio. In the past good copywriting would have got you engagement and perhaps persuasion with your customers now that writing needs to step across into persuasive audio. And believe me as anchor host of our BV-TV channels that is not easy!!
So why not get clever about this new persuasiveness and use trained actors to do that audio persuading for you. The little extra investment can easily translate into greater sales.
To find out all about the importance of having the right audio come with me to Los Angeles to visit one of the most recognised of voice artists, she is an actor,- you may have seen her in Grey's Anatomy, the author of the Get Clever About Voice Acting and Announcing e-book series and the host of monthly Instagram Livestreams. Please meet Lili Wexu

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