The success story and business case study of Zoho, an Indian SaaS company from rural India that is making global impact. How did Zoho start? What made Zoho a billion dollar unicorn? How did Zoho manage to get clients from Fortune 500 companies?
Zoho's founder - Sridhar Vembu, is famously known as the man who turned down venture capital money and believes that Indian engineering talent from small towns can build world-class software products. He has a huge fan following from inside the startup industry and beyond. Zoho has inspired the likes of Freshworks and other SaaS-based startups to rise from India to make global impact.
While Zoho’s competitors kept raising money or acquiring small companies, Sridhar Vembu and his team were able to build new products internally, from rural India for the world, while ensuring healthy revenue growth.
The comeback they made to compete with Google and many more such interesting questions answered in this business case study of Zoho!
0:00 - 0:29 Introduction to The Zoho Story
0:35 - 2:09 Business of ZOHO and Founder - Sridhar Vembu's backstory
2:11 - 3:04 How Zoho built its clientele
3:06 - 5:05 Internet Boom made an impact!
5:15 - 6:59 How did Zoho become a Unicorn?
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