Tipsy Episode 2 - Every day wineries are losing 40% of their online sales but Tipsy! is here to help. In this episode we explore how our brains assign value to products and how higher prices may result in more sales instead of less. Let's explore!
Tipsy is a video series created by Transom (www.transom.design) to help wineries learn more about the many ways our brains impact buying behavior. Each episode examines a facet of wine branding and/or marketing from the perspective of human psychology.
