Top 25 lists are one popular way to see what's hot in the industry, but they also get a lot of grief from cigar consumers. Some people accuse certain lists of ranking cigars based on ad money spent with certain publishers. So how does this really work? Can cigar makers buy top 25 lists positions? Does the Ad money play into it? In this video, Patrick Lagreid (editor of Halfwheel) and I discuss this topic as two people who work and live in this world. Drop a comment with your opinion!

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